About Us

Greg Stern is the principal and founder of B2B Optimizer. As B2B sales and marketing strategies and tactics become increasingly customer-centered and technology-driven, his background in B2B marketing, product management, sales operation, and engineering management provides him with an ideal blend of skills and knowledge to address today’s most demanding B2B go-to-market needs.

His experience includes:

• Marketing strategy & go-to-market execution
• Demand generation & lead generation
• Account-Based Marketing (ABM)
• Digital marketing, including Search Engine Marketing (SEM), Search Engine Optimization (SEO), content marketing, and Social Media Marketing (SMM)
• Marketing and sales automation, including building full-funnel marketing and sales technology stacks
• Product management, including the customer-centric methodologies for Business Model Canvas, Lean Startup and Jobs To Be Done
• Sales enablement

He has held executive-level positions at:

• Dun & Bradstreet/Hoovers
• DigitalGlobe
• Macromedia
• Ziff-Davis
• CNET
• DevX
• AllBusiness
• Agility Recovery

And been a consultant with:

• Primedia (KKR)
• TrueInfluence
• Strategyn
• Neustar